Articles
to inform and create publicity for our clients
Because of our expertise, Kalb & Associates Consultants are often asked to write articles for prestigious print and online publications. These articles are created to inform clients, students, and other publics and, in some cases, provide publicity for our clients.
The Big Problem At Yahoo? Marketing article by Ira Kalb published in Business Insider • January 6, 2012.
Here's Why Sears Is Struggling article by Ira Kalb published in Business Insider • January 3, 2012.
Verizon: Can You Hear Us Now? article by Ira Kalb published in Business Insider • December 31, 2011.
How Nike Just Does It Again and Again article by Ira Kalb published in Business Insider • December 27, 2011.
How Much Longer Can The Kardashian Brand Survive? article by Ira Kalb published in Business Insider • December 22, 2011.
Banks Should Realize That They Have A Marketing Problem article by Ira Kalb published in Business Insider • December 19, 2011.
The Tragedy of RIM and Nokia is That They Are Product-Driven Rather than Market-Driven article by Ira Kalb published in Business Insider • December 12, 2011.
Branding of Holiday Shopping Days - It's Gangbusters! article by Ira Kalb published in Business Insider • December 2, 2011.
Is Green Energy Finally Turning the Corner? article by Ira Kalb published in Business Insider • November 29, 2011.
What Have You Done to Create Your Personal Brand? article by Ira Kalb published in Business and Marketing • August 25, 2011.
Is It Really Necessary to “Brand” Yourself article by Ira Kalb published on BNET June 28, 2011.
How Customer Complaints Can Improve Business article by Ira Kalb published on BNET June 23, 2011.
How to Compete Against the Big Guys article by Ira Kalb published on BNET June 21, 2011.
Has Jack in the Box Lost Brand Focus article by Ira Kalb published on BNET June 16, 2011.
Steve Jobs and Apple: Their Real Strategy for Introducing New Products is Underpromise and Overdeliver article by Ira Kalb published on BNET June 14, 2011.
When to Include or Exclude the Company in the Product Brand article by Ira Kalb published in Business and Marketing • June 3- 16, 2011.
Why Bank of America Should Take Our Name Off Its Bank article by Ira Kalb published on BNET June 9, 2011.
Steve Jobs: The Power of His Brand Helps Apple Again article by Ira Kalb published on BNET June 6, 2011.
Microsoft and Steve Ballmer: How to Reverse Their Image Decline article by Ira Kalb published on BNET June 2, 2011.
Are You Targeting the Wrong Audience? article by Ira Kalb published on BNET May 31, 2011.
RIM's Playbook Campaign: Why You Shouldn't Disparage Competitors article by Ira Kalb published on BNET May 26, 2011.
Schwarzenegger: Has the Teflon Coating Worn Off? article by Ira Kalb published on BNET May 24, 2011.
Nokia Layoffs: The Result of Weak Marketing article by Ira Kalb published on BNET May 19, 2011.
How to Improve a Damaged Image article by Ira Kalb published on BNET May 17, 2011.
Kardashians: Will the Appearance of Doing Just About Anything for Money Harm their Brand? article by Ira Kalb published on BNET May 12, 2011.
Marketing Tips from Big Oil article by Ira Kalb published on BNET May 10, 2011.
How Killing Osama Affects America the Brand article by Ira Kalb published on BNET May 4, 2011.
BP Gets More Opportunities to Repair its Damaged Image article by Ira Kalb published on BNET May 3, 2011.
The Greatest Movie Ever Sold: More Lies about Marketing article by Ira Kalb published on BNET April 28, 2011.
Royalnomics: How William and Kate's Wedding Is Worth $1Billion article by Ira Kalb published on BNET April 26, 2011.
BP's PR Bonanza article by Ira Kalb published on BNET April 20, 2011.
Google's Use of Beta Has to Stop article by Ira Kalb published on BNET April 19, 2011.
What's Ailing Wal-Mart and How to Fix It article by Ira Kalb published on BNET April 13, 2011.
Why Facebook's Mark Zukerberg Won Against the Winklevoss Twins article by Ira Kalb published on BNET April 12, 2011.
Southwest's Reputation: Will Hole in Planes Leave Lasting Damage? article by Ira Kalb published on BNET April 12, 2011.
Billionaire Image Clash: Bill Gates vs. Paul Allen article by Ira Kalb published on BNET April 7, 2011.
Marketing Lessons from the NCAA's March Madness article by Ira Kalb published on BNET April 5, 2011.
Wal-Mart vs. 1.5 Million Women: Can the Company's Reputation by Saved? article by Ira Kalb published on BNET March 30, 2011.
GE: When “Spinning” Digs a Deeper PR Hole article by Ira Kalb published on BNET March 30, 2011.
Why the ATT/T-Mobile Deal Is Good for Consumers article by Ira Kalb published on BNET March 22, 2011.
Charlie Sheen: A Crazy Marketing Plan that is Working article by Ira Kalb published on BNET March 22, 2011.
Why Every Company Needs Its Own Gecko article by Ira Kalb published on BNET March 22, 2011.
How Steve Jobs Turned the iPad 2 “Cover” into a Hot Item article by Ira Kalb published on BNET March 17, 2011.
GE's Damaged Image in Japanese Nuclear Crisis article by Ira Kalb published on BNET March 16, 2011.
Anti-Product Marketing Is Just Nonsense article by Ira Kalb published on BNET March 15, 2011.
How Do You Know if Your Social Media Marketing is Working? article by Ira Kalb published on BNET March 14, 2011.
Still Don't “Get” Twitter? It's Time to Try article by Ira Kalb published on BNET March 9, 2011.
7 Steps to a Successful Marketing Pitch article by Ira Kalb published on BNET March 8, 2011.
How Steve Jobs Became a Master Brander article by Ira Kalb published on BNET March 3, 2011.
C'mon Charlie this Meltdown Smells of a Marketing Plan article by Ira Kalb published on BNET March 2, 2011.
Does Your Company's Logo Belong on the Product? article by Ira Kalb published on BNET March 2, 2011.
Oscar-nomics: How Much is That Statue Really Worth? article by Ira Kalb published on BNET March 1, 2011.
Decoding The Branding Puzzle article by Ira Kalb published in Business and Marketing • February 25 - March 10, 2011.
Time to Change The Logo? Not So Fast article by Ira Kalb published on BNET February 24, 2011.
What Middle-Aged Marketers can learn from Lady Gaga and Justin Bieber article by Ira Kalb published on BNET February 16, 2011.
Taco Bell's “Meat-less” Defense: A Lesson in What Not to Do article by Ira Kalb published on BNET February 15, 2011.
The Art of the Tweet by Ira Kalb for Politics & Society • August 20, 2010.
Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.
Tiger Woods and the Lesson of How Not to Manage an Image Crisis by Ira Kalb for the Huffington Post March 18, 2010.
Tiger Should Get Edgier With His Endorsements by Ira Kalb for AOL News April 8, 2010.
Brand Lock and Key by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.
Achieving Greater Success in Marketing Finnish High-technology recommends what Finnish high-tech companies need to do to improve their success in U.S. and world markets.
Building Better Brands provides a step by step guide to build effective brands. This article was originally written to inform an audience of business executives in Stockholm, Sweden in conjunction with a seminar provided in May of 2005.
Donald Eigler, IBM Fellow is an interview with Donald Eigler, a fellow at IBM's Almaden research laboratory in Northern California, about his research in nanotechnology that looks 15 years into the future.
Wireless Europe Part 1 is part one of an article written about pioneering wireless companies in Scandinavia that appeared on IBM's wireless web site in May of 2001.
Wireless Europe Part 2 is part two of an article written about pioneering wireless companies in Scandinavia that appeared on IBM's wireless web site in May of 2001.
Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1887.
On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.
Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.
IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.
