Articles
to inform and create publicity for our clients
Because of our expertise, Kalb & Associates Consultants are often asked to write articles for prestigious print and online publications. These articles are created to inform clients, students, and other publics and, in some cases, provide publicity for our clients.
Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.
Tiger Woods and the Lesson of How Not to Manage an Image Crisis by Ira Kalb for the Huffington Post March 18, 2010.
Tiger Should Get Edgier With His Endorsements by Ira Kalb for AOL News April 8, 2010.
Brand Lock and Key by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.
Achieving Greater Success in Marketing Finnish High-technology recommends what Finnish high-tech companies need to do to improve their success in U.S. and world markets.
Building Better Brands provides a step by step guide to build effective brands. This article was originally written to inform an audience of business executives in Stockholm, Sweden in conjunction with a seminar provided in May of 2005.
Donald Eigler, IBM Fellow is an interview with Donald Eigler, a fellow at IBM's Almaden research laboratory in Northern California, about his research in nanotechnology that looks 15 years into the future.
Wireless Europe Part 1 is part one of an article written about pioneering wireless companies in Scandinavia that appeared on IBM's wireless web site in May of 2001.
Wireless Europe Part 2 is part two of an article written about pioneering wireless companies in Scandinavia that appeared on IBM's wireless web site in May of 2001.
Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1887.
On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.
Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.
IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.
