Most
Recent Professional Experience
Kalb
& Associates Santa Monica, CA and Los Angeles, CA
January, 1986 to Present.
President of consulting and training firm that specializes in marketing,
sales, management, and business systems consulting and training.
COMPAL,
Inc. Beverly Hills, CA
November, 1977 to December, 1985.
President of business computer systems and software company, 25% owned
by Xerox, from October 1982 through December 1985 with primary duties
that included: running the company, marketing and sales. Vice President
of Marketing from November, 1977 to October, 1982 with primary responsibilities
for all phases of marketing and selling computer systems and software.
Accomplishments: Increased sales and profits 300%.
Andersen
Consulting (now Accenture) and Laventhol & Horwath Los Angeles, CA
Sept, 1974 to Nov,1977.
Senior/Supervising Senior Consultant with primary duties that included:
marketing, supervising and performing systems consulting engagements for
Fortune 1000 as well as smaller clients.
Magazine
and e-Publications
Over 20 articles published.
Books
• Creating
Your Own Marketing Makes Good $ and Sense
• The
DNA of Marketing
• e-Marketing:
What Went Wrong. How to do it Right
• Fundamentals
of High-Technology Marketing
• High-tech
Marketing: A Practical Approach
• Marketing
Your Legal Services
• Nuts
and Bolts Marketing
• Selling
High-tech Products and Services
• Structuring
Your Business for Success
• A
Systematic Approach to Professional Selling
• Zero-Budget
Marketing
University
Courses Taught
USC Marshall School of Business
• Marketing
Fundamentals
• Brand Strategy
• Marketing
Management
• Consumer
Behavior
• Advertising
and Promotion Management
• Direct
Marketing
• Sales
Force Management
UCLA
Anderson Graduate School of Management
• GAP Program
UCLA
Extension
• Advanced
Marketing
• Advertising
Principles and Policies
• Building
a World-Class Organization for Traditional and E-Commerce
• Competing
with Free™
• Consumer
Behavior
• Creating
Marketing & Advertising that Sells
• e-Marketing
• Fundamentals
of Business Administration and Management
• High-Technology
Marketing
• High-Technolgy
Marketing and Program Development: What Technical Managers Need to Know
• Marketing
Principles and Practices
• Marketing
Survival Kit for the Successful Technical Manager
• Marketing
Your Legal Services
• Managing
Your Growing Business
• Sales
Promotion
• Selling
High-tech Products
• Structuring
Your Business for Success
• Zero-Budget
Marketing
Cal
State University at Northridge
• Marketing
Management
• Management
& Organization Behavior
• International
Management
• Foundations
of the American Enterprise
Pepperdine
University
• Marketing
Management
Copenhagen Business School
• Business Development
• Services Marketing
• Zero-Budget Marketing
Helsinki
School of Economics and Business
• Advertising
• High-Technology
Marketing
• Marketing
Management
• Marketing
Telecommunications Technology
• Personal
Selling
Formal Education
UCLA
MBA June, 1972;
Concentration: Marketing and Management;
Overall GPA: 3.9/4.0.
UC
Berkeley, UCLA
BS, Engineering, June, 1970;
Major: Bio-Engineering Systems;
Minors: Economics and Music;
Overall GPA: 3.22/4.0;
GPA in Major: 3.5/4.0.
Royal College of Art, London
Drawing and Painting, July, 1988
Unique Inventions Proven in the Marketplace
• Building
Better Brands Model™
•
Building
Block Marketing Model™
•
Business
Plan Builder™
•
Corporate
Image Creation, Maintenance, and Enhancement System (tm)
•
Distribution
Structure Model™
•
FAB
Table™ with tangible column
•
Lock
and Key Positioning (Branding)™
•
Market
Plan Builder™
•
Moving
Buying Window™
•
Objection
Identifying and Handling Procedure™
•
Pricing
Strategy Model™
•
Product
Design Model™
•
Professional
Selling System (PSS)™
•
Relationship
Building Model™
• Rowboat
Organization Model™
•
Sales
Booster™ Sales System
•
Sales
Presenter™ proven presentation model
•
Universal
Business Structure (UBS)™
•
Universal
Marketing Structure (UMS)™
•
Universal
Sales Structure (USS)™
•
Universal
Web Structure (UWS)™
Honors
• Awards
•
Harvey
Award for Best Response to an Ad in Science Magazine, 1998
•
Silver Certificate of Honor
Women's American ORT, 1984
•
American Marketing Association
“Outstanding
Marketing Student”
Award UCLA,
1972
•
Elected to Beta Gamma Sigma
National Business Honorary Fraternity UCLA, 1972
• Cum
Laude upon graduation from UCLA School of Engineering, 1970
•
Honors at Entrance to UC
Berkeley, 1967
• Bank
of America Award in Music, 1966
Elections • Activities • Interests
• Appointed Associate Director of the at USC Marshall Center for Global Innoviation 2008-2009
•
Elected President of UCLA
Graduate School of Management Students Association 1971-1972
• Elected
President Southern California Chapter of the American Marketing Association
1995-1996
•
Board
of Directors, Jazz Bakery
•
Founder
and CEO of AIME, Association of International Marketing Executives
• UCLA
Jazz Ensemble, Concert Band, and Marching Band
•
Hobbies:
Physical Fitness, Music, and Art
•
Helping
people that are in need
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