Kalb & Associates Credentials

Kalb & Associates Santa Monica, CA and Los Angeles, CA
January, 1986 to Present.
President of consulting and training firm that specializes in marketing, sales, management, and business systems consulting and training.

COMPAL, Inc. Beverly Hills, CA
November, 1977 to December, 1985.
President of business computer systems and software company, 25% owned by Xerox, from October 1982 through December 1985 with primary duties that included: running the company, marketing and sales. Vice President of Marketing from November, 1977 to October, 1982 with primary responsibilities for all phases of marketing and selling computer systems and software. Accomplishments: Increased sales and profits 300%.

Andersen Consulting (now Accenture) and Laventhol & Horwath Los Angeles, CA
Sept, 1974 to Nov,1977.
Senior/Supervising Senior Consultant with primary duties that included: marketing, supervising and performing systems consulting engagements for Fortune 1000 as well as smaller clients.

News Media Interviews
Ira S. Kalb has been extensively interviewed in the news media for his marketing and business expertise.

Magazine and e-Publications
Over 133 articles published and regularly writes articles for Business Insider, Huffington Post, and other prestigious business publications.

Books
• Creating Your Own Marketing Makes Good $ and Sense
• The DNA of Marketing
• e-Marketing: What Went Wrong. How to do it Right
• Fundamentals of High-Technology Marketing
• High-tech Marketing: A Practical Approach
• Marketing Your Legal Services
• Nuts and Bolts Marketing
• Selling High-tech Products and Services
• Structuring Your Business for Success
• A Systematic Approach to Professional Selling
• Zero-Budget Marketing

University Courses Taught

USC Marshall School of Business
• Advertising & Promotion Management
• Advertising & Promotion Strategy
• Brand Strategy
• Consumer Behavior
• Direct Marketing
• Marketing Fundamentals
• Marketing Management
• Sales Force Management
Awards at USC • Golden Apple Teaching Award 2010/2011 • Alpha Lambda Delta Award for exemplary performance in 2010 •Golden Apple Teaching Award 2008/2009 • Gamma Sigma Alpha Marketing Professor of the year 2008 and 2009 • Delta Sigma Pi Award in Marketing 2008 and 2009.

UCLA Anderson Graduate School of Management
• GAP Program

UCLA Extension
• Advanced Marketing
• Advertising Principles and Policies
• Building a World-Class Organization for Traditional and E-Commerce
• Competing with Free™
• Consumer Behavior
• Creating Marketing & Advertising that Sells
• e-Marketing
• Fundamentals of Business Administration and Management
• High-Technology Marketing
• High-Technolgy Marketing and Program Development: What Technical Managers Need to Know
• Marketing Principles and Practices
• Marketing Survival Kit for the Successful Technical Manager
• Marketing Your Legal Services
• Managing Your Growing Business
• Sales Promotion
• Selling High-tech Products
• Structuring Your Business for Success
• Zero-Budget Marketing
Awards at UCLA • Highly-rated Instructor Award numerous times over a 25-year period.

Cal State University at Northridge
• Marketing Management
• Management & Organization Behavior
• International Management
• Foundations of the American Enterprise

UCLA
MBA June, 1972;
Concentration: Marketing and Management;
Overall GPA: 3.9/4.0.

UC Berkeley, UCLA
BS, Engineering, June, 1970;
Major: Bio-Engineering Systems;
Minors: Economics and Music;
Overall GPA: 3.22/4.0;
GPA in Major: 3.5/4.0.

• Belief System Filters Model™
• Building Better Brands Model™
• Building Block Marketing Model™
• Business Plan Builder™
• Buyer Persuasion Model™
• Consumer Decision Making Model™
• Consumer Decision Roles Model™
• Corporate Image Creation, Maintenance, and Enhancement System (tm)
• Distribution Structure Model™
• External Influences Model™
• FAB Table Tangibility Model™
• Internal Influences Model™
• Internet Marketing Model™
• Internet Revenue Model™
• Lock and Key Positioning (Branding)™
• Market Plan Builder™
• Moving Buying Window™
• Objection Identifying and Handling Procedure™
• Pricing Strategy Model™
• Product Design Model™
• Professional Selling System (PSS)™
• Relationship Building Model™
• Reverse Funnel Customer Service Model™
• Rowboat Organization Model™
• Sales Booster™ Sales System™
• Sales Presenter™ Proven Presentation Model™
• Universal Business Structure (UBS)™
• Universal Marketing Structure (UMS)™
• Universal Sales Structure (USS)™
• Universal Web Structure (UWS)™

• Golden Apple Teaching Award at Marshall School of Business USC 2010/2011
• Golden Apple Teaching Award at Marshall School of Business USC 2008/2009
• Harvey Award for Best Response to an Ad in Science Magazine Europe, 1998
• Silver Certificate of Honor Women's American ORT, 1984
• American Marketing Association “Outstanding Marketing Student” Award UCLA, 1972
• Elected to Beta Gamma Sigma National Business Honorary Fraternity UCLA, 1972
• Cum Laude upon graduation from UCLA School of Engineering, 1970
• Honors at Entrance to UC Berkeley, 1967
• Bank of America Award in Music, 1966

• Marshall School of Business Communications Committee USC 2010-Present
• Faculty Advisor to LACI (Los Angeles Community Involvement) at USC 2006-2010
• Marketing Advisor to the Southern California Business Film Festival at USC 2006-2010
• Appointed Associate Director of the USC Marshall Center for Global Innovation 2008-2009
• Elected President of UCLA Graduate School of Management Students Association 1971-1972
• Elected President Southern California Chapter of the American Marketing Association 1995-1996
• Board of Directors, Enkeboll
• Board of Directors, Jazz Bakery
• Board of Advisors, All-Screen Digital
• Board of Advisors, e-Predict
• Founder and CEO of AIME, Association of International Marketing Executives
• UCLA Jazz Ensemble, Concert Band, and Marching Band
• Hobbies: Physical Fitness, Music, and Art
• Helping people that are in need

	Ira S. Kalb helping clients to be more successful since 1972 After graduating with honors from UCLA's Graduate School of Management, Ira S. Kalb has excelled in both line management and staff positions for companies around the world. In 1986, he established his own consulting and training firm called Kalb & Associates. In 1988, Ira created K&A Press, a publishing company that publishes the books and tools authored by Kalb & Associates consultants. In the mid 1990's, Ira established Out-of-this-World Marketing to create marketing communications that more effectively sell client goods and services.














	Ira S. Kalb, CEO
	Most Recent Professional Experience Kalb & Associates Santa Monica, CA and Los Angeles, CA January, 1986 to Present. President of consulting and training firm that specializes in marketing, sales, management, and business systems consulting and training. COMPAL, Inc. Beverly Hills, CA November, 1977 to December, 1985. President of business computer systems and software company, 25% owned by Xerox, from October 1982 through December 1985 with primary duties that included: running the company, marketing and sales. Vice President of Marketing from November, 1977 to October, 1982 with primary responsibilities for all phases of marketing and selling computer systems and software. Accomplishments: Increased sales and profits 300%. Andersen Consulting (now Accenture) and Laventhol & Horwath Los Angeles, CA Sept, 1974 to Nov,1977. Senior/Supervising Senior Consultant with primary duties that included: marketing, supervising and performing systems consulting engagements for Fortune 1000 as well as smaller clients. News Media Interviews and Publications News Media Interviews Ira S. Kalb has been extensively interviewed in the news media for his marketing and business expertise. Magazine and e-Publications Over 133 articles published and regularly writes articles for Business Insider, Huffington Post, and other prestigious business publications. Books • Creating Your Own Marketing Makes Good $ and Sense • The DNA of Marketing • e-Marketing: What Went Wrong. How to do it Right • Fundamentals of High-Technology Marketing • High-tech Marketing: A Practical Approach • Marketing Your Legal Services • Nuts and Bolts Marketing • Selling High-tech Products and Services • Structuring Your Business for Success • A Systematic Approach to Professional Selling • Zero-Budget Marketing University Courses Taught USC Marshall School of Business • Advertising & Promotion Management • Advertising & Promotion Strategy • Brand Strategy • Consumer Behavior • Direct Marketing • Marketing Fundamentals • Marketing Management • Sales Force Management Awards at USC • Golden Apple Teaching Award 2010/2011 • Alpha Lambda Delta Award for exemplary performance in 2010 •Golden Apple Teaching Award 2008/2009 • Gamma Sigma Alpha Marketing Professor of the year 2008 and 2009 • Delta Sigma Pi Award in Marketing 2008 and 2009. UCLA Anderson Graduate School of Management • GAP Program UCLA Extension • Advanced Marketing • Advertising Principles and Policies • Building a World-Class Organization for Traditional and E-Commerce • Competing with Free™ • Consumer Behavior • Creating Marketing & Advertising that Sells • e-Marketing • Fundamentals of Business Administration and Management • High-Technology Marketing • High-Technolgy Marketing and Program Development: What Technical Managers Need to Know • Marketing Principles and Practices • Marketing Survival Kit for the Successful Technical Manager • Marketing Your Legal Services • Managing Your Growing Business • Sales Promotion • Selling High-tech Products • Structuring Your Business for Success • Zero-Budget Marketing Awards at UCLA • Highly-rated Instructor Award numerous times over a 25-year period. Cal State University at Northridge • Marketing Management • Management & Organization Behavior • International Management • Foundations of the American Enterprise Pepperdine University • Marketing Management Copenhagen Business School • Business Development • Services Marketing • Zero-Budget Marketing Helsinki School of Economics and Business (Now Aalto University) • Advertising • High-Technology Marketing • Marketing Management • Marketing Telecommunications Technology • Personal Selling Formal Education UCLA MBA June, 1972; Concentration: Marketing and Management; Overall GPA: 3.9/4.0. UC Berkeley, UCLA BS, Engineering, June, 1970; Major: Bio-Engineering Systems; Minors: Economics and Music; Overall GPA: 3.22/4.0; GPA in Major: 3.5/4.0. Royal College of Art, London Drawing and Painting, July, 1988 Unique Inventions Proven in the Marketplace • Belief System Filters Model™ • Building Better Brands Model™ • Building Block Marketing Model™ • Business Plan Builder™ • Buyer Persuasion Model™ • Consumer Decision Making Model™ • Consumer Decision Roles Model™ • Corporate Image Creation, Maintenance, and Enhancement System (tm) • Distribution Structure Model™ • External Influences Model™ • FAB Table Tangibility Model™ • Internal Influences Model™ • Internet Marketing Model™ • Internet Revenue Model™ • Lock and Key Positioning (Branding)™ • Market Plan Builder™ • Moving Buying Window™ • Objection Identifying and Handling Procedure™ • Pricing Strategy Model™ • Product Design Model™ • Professional Selling System (PSS)™ • Relationship Building Model™ • Reverse Funnel Customer Service Model™ • Rowboat Organization Model™ • Sales Booster™ Sales System™ • Sales Presenter™ Proven Presentation Model™ • Universal Business Structure (UBS)™ • Universal Marketing Structure (UMS)™ • Universal Sales Structure (USS)™ • Universal Web Structure (UWS)™ Honors • Awards • Golden Apple Teaching Award at Marshall School of Business USC 2010/2011 • Golden Apple Teaching Award at Marshall School of Business USC 2008/2009 • Harvey Award for Best Response to an Ad in Science Magazine Europe, 1998 • Silver Certificate of Honor Women's American ORT, 1984 • American Marketing Association “Outstanding Marketing Student” Award UCLA, 1972 • Elected to Beta Gamma Sigma National Business Honorary Fraternity UCLA, 1972 • Cum Laude upon graduation from UCLA School of Engineering, 1970 • Honors at Entrance to UC Berkeley, 1967 • Bank of America Award in Music, 1966 Elections • Activities • Interests • Marshall School of Business Communications Committee USC 2010-Present • Faculty Advisor to LACI (Los Angeles Community Involvement) at USC 2006-2010 • Marketing Advisor to the Southern California Business Film Festival at USC 2006-2010 • Appointed Associate Director of the USC Marshall Center for Global Innovation 2008-2009 • Elected President of UCLA Graduate School of Management Students Association 1971-1972 • Elected President Southern California Chapter of the American Marketing Association 1995-1996 • Board of Directors, Enkeboll • Board of Directors, Jazz Bakery • Board of Advisors, All-Screen Digital • Board of Advisors, e-Predict • Founder and CEO of AIME, Association of International Marketing Executives • UCLA Jazz Ensemble, Concert Band, and Marching Band • Hobbies: Physical Fitness, Music, and Art • Helping people that are in need Return to top • Contact Us • Return to Lobby Copyright © 2013 Kalb & Associates. 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