Recent Professional Experience
& Associates Santa Monica, CA and Los Angeles, CA
January, 1986 to Present.
President of consulting and training firm that specializes in marketing,
sales, management, and business systems consulting and training.
Inc. Beverly Hills, CA
November, 1977 to December, 1985.
President of business computer systems and software company, 25% owned
by Xerox, from October 1982 through December 1985 with primary duties
that included: running the company, marketing and sales. Vice President
of Marketing from November, 1977 to October, 1982 with primary responsibilities
for all phases of marketing and selling computer systems and software.
Accomplishments: Increased sales and profits 300%.
Consulting (now Accenture) and Laventhol & Horwath Los Angeles, CA
Sept, 1974 to Nov,1977.
Senior/Supervising Senior Consultant with primary duties that included:
marketing, supervising and performing systems consulting engagements for
Fortune 1000 as well as smaller clients.
News Media Interviews and Publications
News Media Interviews
Ira S. Kalb has been extensively interviewed in the news media for his marketing and business expertise.
Over 133 articles published and regularly writes articles for Business Insider, Huffington Post, and other prestigious business publications.
Your Own Marketing Makes Good $ and Sense
DNA of Marketing
What Went Wrong. How to do it Right
of High-Technology Marketing
Marketing: A Practical Approach
Your Legal Services
and Bolts Marketing
High-tech Products and Services
Your Business for Success
Systematic Approach to Professional Selling
USC Marshall School of Business
& Promotion Management
• Advertising & Promotion Strategy
• Brand Strategy
Awards at USC • Golden Apple Teaching Award 2010/2011 • Alpha Lambda Delta Award for exemplary performance in 2010 •Golden Apple Teaching Award 2008/2009 • Gamma Sigma Alpha Marketing Professor of the year 2008 and 2009 • Delta Sigma Pi Award in Marketing 2008 and 2009.
Anderson Graduate School of Management
• GAP Program
Principles and Policies
a World-Class Organization for Traditional and E-Commerce
Marketing & Advertising that Sells
of Business Administration and Management
Marketing and Program Development: What Technical Managers Need to Know
Principles and Practices
Survival Kit for the Successful Technical Manager
Your Legal Services
Your Growing Business
Your Business for Success
Awards at UCLA • Highly-rated Instructor Award numerous times over a 25-year period.
State University at Northridge
& Organization Behavior
of the American Enterprise
Copenhagen Business School
• Business Development
• Services Marketing
• Zero-Budget Marketing
School of Economics and Business (Now Aalto University)
MBA June, 1972;
Concentration: Marketing and Management;
Overall GPA: 3.9/4.0.
BS, Engineering, June, 1970;
Major: Bio-Engineering Systems;
Minors: Economics and Music;
Overall GPA: 3.22/4.0;
GPA in Major: 3.5/4.0.
Royal College of Art, London
Drawing and Painting, July, 1988
Unique Inventions Proven in the Marketplace
• Belief System Filters Model™
Better Brands Model™
Block Marketing Model™
• Buyer Persuasion Model™
• Consumer Decision Making Model™
• Consumer Decision Roles Model™
Image Creation, Maintenance, and Enhancement System (tm)
• External Influences Model™
Table Tangibility Model™
• Internal Influences Model™
• Internet Marketing Model™
• Internet Revenue Model™
and Key Positioning (Branding)™
Identifying and Handling Procedure™
Selling System (PSS)™
• Reverse Funnel Customer Service Model™
Booster™ Sales System™
Presenter™ Proven Presentation Model™
Business Structure (UBS)™
Marketing Structure (UMS)™
Sales Structure (USS)™
Web Structure (UWS)™
• Golden Apple Teaching Award at Marshall School of Business USC 2010/2011
• Golden Apple Teaching Award at Marshall School of Business USC 2008/2009
Award for Best Response to an Ad in Science Magazine Europe, 1998
• Silver Certificate of Honor
Women's American ORT, 1984
• American Marketing Association
• Elected to Beta Gamma Sigma
National Business Honorary Fraternity UCLA, 1972
Laude upon graduation from UCLA School of Engineering, 1970
• Honors at Entrance to UC
of America Award in Music, 1966
Elections • Activities • Interests
• Marshall School of Business Communications Committee USC 2010-Present
• Faculty Advisor to LACI (Los Angeles Community Involvement) at USC 2006-2010
• Marketing Advisor to the Southern California Business Film Festival at USC 2006-2010
• Appointed Associate Director of the USC Marshall Center for Global Innovation 2008-2009
• Elected President of UCLA
Graduate School of Management Students Association 1971-1972
President Southern California Chapter of the American Marketing Association
of Directors, Enkeboll
of Directors, Jazz Bakery
of Advisors, All-Screen Digital
of Advisors, e-Predict
and CEO of AIME, Association of International Marketing Executives
Jazz Ensemble, Concert Band, and Marching Band
Physical Fitness, Music, and Art
people that are in need
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