Our consultants are often interviewed by, or write articles that are published in, the news media. The following are links to some of the most recent articles and stories.

Toyota Presses On, Reconnecting With Customers radio interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

Toyota Presses On, Reconnecting With Customers transcript of interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

The Art of the Tweet by Ira Kalb for Politics & Society • August 20, 2010.

How crisis PR hadsn't kept up with the turbulent times interview of Ira Kalb by Matthew Dabord for the Washington Post • July 25, 2010.

Crisis in crisis PR interview of Ira Kalb by Matthew Dabord for The Big Money•Slate July 20, 2010.

Spinmeisters sound off on Apple's communications breakdown interview of Ira Kalb by Erica Ogg for CNET News July 14, 2010.

When it comes to catching crooks, it's all in the name interview of Ira Kalb by Catherine E. Shoichet, for CNN.com July 15, 2010.

CBS interview of Ira Kalb by Rachel Kim on Nike Tiger Woods Ad for the Masters, April 8, 2010.

NBC interview of Ira Kalb for News story by Partick Healy on LACI at USC, February 5, 2009.

“Tiger Woods and the Lesson of How Not to Manage an Image Crisis” by Ira Kalb for the Huffington Post March 18, 2010.

“Tiger Should Get Edgier With His Endorsements” by Ira Kalb for AOL News April 8, 2010.

“Shiny gadget, icky Name: iPad jokes fly on the Web” interview of Ira Kalb by Brooke Donald for ABC News January 28, 2010.

“Apple: le buzz et l'argent du buzz” interview of Ira Kalb by Laureen Ortiz for Libération, January 25, 2010.

“How to succeed at marketing the iPad” interview of Ira Kalb by Erica Ogg for CNET News February 8, 2010.

“Un petit iPad pour l'homme” interview of Ira Kalb by Laureen Ortiz for Libération, April 5, 2010.

Positioning in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, March 12, 2010.

MTV and TV Network Branding interview of Ira Kalb (see page 2) by Scott Collins for the LA Times February 9, 2010.

“The Oprah Effect” interview of Ira Kalb by Sue Doyle for Daily News September 18, 2009.

Market Segmentation in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 17, 2010.

Competitive Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of Musician's Handbook, February 26, 2010.

SWOT Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 26, 2010.

Real-World Project Leads to Career Opportunity for Second-year MBAs' interview of Ira Kalb by Anne Bergman for Marhshall School of Business USC Web site, March 5, 2010.

As times change, downtowns... wrestle with identity interview of Ira Kalb by Daniel Tedford for San Gabriel Valley News, December 20, 2009.

Covina becomes latest city to promote 'shop local' campaign interview of Ira Kalb by Amanda Baumfeld for San Gabriel Valley News, December 13, 2009.

Brand Lock and Key article written by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.

IBM Fellow Donald Eigler working on the future by Ira Kalb for IBM Developer Works Web site, November, 2002.

Wireless Europe Part 1 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Wireless Europe Part 2 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.

Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1987.

On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.

Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.

IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.

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