Our consultants are often interviewed by, or write articles that are published in, the news media. The following are links to some of the most recent articles and stories.

Here's Why Facebook Works For Advertisers article by Ira Kalb published in Business Insider • February 3, 2012.

Facebook First Public Offering interview of Ira Kalb by Elex Michaelson KABC-7 Eyewitness News • February 1, 2012.

Oscarnomics interview of Ira Kalb published on Marshall School of Business page on Facebook • January 31, 2012.

Here's What Google Needs To Do To Calm Millions of Customers article by Ira Kalb published in Business Insider • January 30, 2012.

Oscarnomics 2012: How The Academy Awards Make Money For Hollywood article by Ira Kalb published in Business Insider • January 25, 2012.

Customers Might Like Your Ad, But It Doesn't Mean They'll Buy Anything article by Ira Kalb published in Business Insider • January 23, 2012.

Here's What Happens When You Don't Listen To Your Customers' Complaints article by Ira Kalb published in Business Insider • January 19, 2012.

How Memorable Mascots Can Make You More Money article by Ira Kalb published in Business Insider • January 15, 2012.

If You Think Celebrities Sell, You're Wrong article by Ira Kalb published in Business Insider • January 9, 2012.

The Big Problem at Yahoo? Marketing article by Ira Kalb published in Business Insider • January 6, 2012.

Here's Why Sears Is Struggling article by Ira Kalb published in Business Insider • January 3, 2012.

Verizon: Can You Hear Us Now? article by Ira Kalb published in Business Insider • December 31, 2011.

How Nike Just Does It Again and Again article by Ira Kalb published in Business Insider • December 27, 2011.

How Much Longer Can The Kardashian Brand Survive? article by Ira Kalb published in Business Insider • December 22, 2011.

Banks Should Realize They Have a Marketing Problem article by Ira Kalb published in Business Insider • December 19, 2011.

Corona: City hopes rockin' motto helps business interview of Ira Kalb by Leslie Parrilla of Press-Enterprise • December 14, 2011.

The Tragedy of RIM and Nokia is That They Are Product-Driven Rather than Market-Driven article by Ira Kalb published in Business Insider • December 12, 2011.

Branding of Holiday Shopping Days - It's Gangbusters! article by Ira Kalb published in Business Insider • December 2, 2011.

GM to Offer Battery Buy-Back Program interview of Ira Kalb by Madeline Segura ATV News • December 1, 2011.

Should schools, cities and landmarks be selling ad space? interview of Ira Kalb by Patt Morrison KPCC Radio • December 1, 2011.

Is Green Energy Finally Turning the Corner? article by Ira Kalb published in Business Insider • November 29, 2011.

Black Friday interview of Ira Kalb by Jesse Gary NBC News • November 25, 2011.

Netflix drops plan to separate DVD-by-mail from online streaming interview of Ira Kalb by Dawn C. Chmielewski published in the Los Angeles Times • October 10, 2011.

A mágica da Apple: para além das funcionalidades, um estilo de vida interview of Ira Kalb by Denyse Godoy published in Brazil's largest newspaper Foha de S.Paulo • October 9, 2011.

What Have You Done to Create Your Personal Brand? article by Ira Kalb published in Business and Marketing • August 25, 2011.

Changes at Carl's Jr. starting to pay off interview of Ira Kalb by Sharon Bernstein published in the Los Angeles Times • June 30, 2011.

Is It Really Necessary to “Brand” Yourself article by Ira Kalb published on BNET June 28, 2011.

How Customer Complaints Can Improve Business article by Ira Kalb published on BNET June 23, 2011.

How to Compete Against the Big Guys article by Ira Kalb published on BNET June 21, 2011.

Apple's Secret Sales Tricks Leaked interview of Ira Kalb by Taylor Friedman of SF Weekly • June 16, 2011.

Has Jack in the Box Lost Brand Focus article by Ira Kalb published on BNET June 16, 2011.

Steve Jobs and Apple: Their Real Strategy for Introducing New Products is Underpromise and Overdeliver article by Ira Kalb published on BNET June 14, 2011.

When to Include or Exclude the Company in the Product Brand article by Ira Kalb published in Business and Marketing • June 3- 16, 2011.

Why Bank of America Should Take Our Name Off Its Bank article by Ira Kalb published on BNET June 9, 2011.

Steve Jobs: The Power of His Brand Helps Apple Again article by Ira Kalb published on BNET June 6, 2011.

Microsoft and Steve Ballmer: How to Reverse Their Image Decline article by Ira Kalb published on BNET June 2, 2011.

Are You Targeting the Wrong Audience? article by Ira Kalb published on BNET May 31, 2011.

Jack in the Box isn't springing back from downturn interview of Ira Kalb by Sharon Bernstein published in the Los Angeles Times • May 28, 2011.

RIM's Playbook Campaign: Why You Shouldn't Disparage Competitors article by Ira Kalb published on BNET May 26, 2011.

Schwarzenegger: Has the Teflon Coating Worn Off? article by Ira Kalb published on BNET May 24, 2011.

Nokia Layoffs: The Result of Weak Marketing article by Ira Kalb published on BNET May 19, 2011.

Hollywood Marketing Tips BNET Skype broadcast May 17, 2011.

How to Improve a Damaged Image article by Ira Kalb published on BNET May 17, 2011.

Kardashians: Will the Appearance of Doing Just About Anything for Money Harm their Brand? article by Ira Kalb published on BNET May 12, 2011.

Marketing Tips from Big Oil article by Ira Kalb published on BNET May 10, 2011.

How Killing Osama Affects America the Brand article by Ira Kalb published on BNET May 4, 2011.

BP Gets More Opportunities to Repair its Damaged Image article by Ira Kalb published on BNET May 3, 2011.

The Greatest Movie Ever Sold: More Lies about Marketing article by Ira Kalb published on BNET April 28, 2011.

Royalnomics: How William and Kate's Wedding Is Worth $1Billion article by Ira Kalb published on BNET April 26, 2011.

BP's PR Bonanza article by Ira Kalb published on BNET April 20, 2011.

Google's Use of Beta Has to Stop article by Ira Kalb published on BNET April 19, 2011.

What's Ailing Wal-Mart and How to Fix It article by Ira Kalb published on BNET April 13, 2011.

Why Facebook's Mark Zukerberg Won Against the Winklevoss Twins article by Ira Kalb published on BNET April 12, 2011.

Southwest's Reputation: Will Hole in Planes Leave Lasting Damage? article by Ira Kalb published on BNET April 12, 2011.

Billionaire Image Clash: Bill Gates vs. Paul Allen article by Ira Kalb published on BNET April 7, 2011.

Marketing Lessons from the NCAA's March Madness article by Ira Kalb published on BNET April 5, 2011.

Wal-Mart vs. 1.5 Million Women: Can the Company's Reputation by Saved? article by Ira Kalb published on BNET March 30, 2011.

GE: When “Spinning” Digs a Deeper PR Hole article by Ira Kalb published on BNET March 30, 2011.

Why the ATT/T-Mobile Deal Is Good for Consumers article by Ira Kalb published on BNET March 22, 2011.

Charlie Sheen: A Crazy Marketing Plan that is Working article by Ira Kalb published on BNET March 22, 2011.

Why Every Company Needs Its Own Gecko article by Ira Kalb published on BNET March 22, 2011.

How Steve Jobs Turned the iPad 2 “Cover” into a Hot Item article by Ira Kalb published on BNET March 17, 2011.

GE's Damaged Image in Japanese Nuclear Crisis article by Ira Kalb published on BNET March 16, 2011.

Anti-Product Marketing Is Just Nonsense article by Ira Kalb published on BNET March 15, 2011.

How Do You Know if Your Social Media Marketing is Working? article by Ira Kalb published on BNET March 14, 2011.

Birding is exactly what it used to be interview of Ira Kalb by Adriene Hill of NPR Marketplace • March 14, 2011.

Still Don't “Get” Twitter? It's Time to Try article by Ira Kalb published on BNET March 9, 2011.

7 Steps to a Successful Marketing Pitch article by Ira Kalb published on BNET March 8, 2011.

NBC news interview of Ira Kalb on Rising Gas prices by Beverly White of KNBC News • March 7, 2011.

How Steve Jobs Became a Master Brander article by Ira Kalb published on BNET March 3, 2011.

C'mon Charlie this Meltdown Smells of a Marketing Plan article by Ira Kalb published on BNET March 2, 2011.

Does Your Company's Logo Belong on the Product? article by Ira Kalb published on BNET March 2, 2011.

Oscar-nomics: How Much is That Statue Really Worth? article by Ira Kalb published on BNET March 1, 2011.

Decoding The Branding Puzzle article by Ira Kalb published in Business and Marketing • February 25 - March 10, 2011.

Time to Change The Logo? Not So Fast article by Ira Kalb published on BNET February 24, 2011.

What Middle-Aged Marketers can learn from Lady Gaga and Justin Bieber article by Ira Kalb published on BNET February 16, 2011.

Taco Bell's “Meat-less” Defense: A Lesson in What Not to Do article by Ira Kalb published on BNET February 15, 2011.

Can job creation save the oil industry's reputation? recorded interview of Ira Kalb by Adriene Hill of NPR Marketplace • January 10, 2011.

LA Tourism Bounces Back recorded interview of Ira Kalb by Tony Guinyard of NBC News • January 7, 2011.

Starbucks logo change recorded interview of Ira Kalb by Kate Cagel of CBS News on Starbucks new logo • January 6, 2011.

The Science of Spending interview of Ira Kalb by David Tenenbaum of The Why Files, a Web magazine of the National Science Foundation • December 9, 2010.

CBS news interview of Ira Kalb on the Kardashian Kard by Melissa Maynarich of CBS News • November 29, 2010

NBC news interview of Ira Kalb on Holiday Shopping by Angie Crouch of KNBC News • November 19, 2010.

City (Burbank) Still Working on its Image interview of Ira Kalb by Gretchien Meier of LA Times and Burbank Leader • November 16, 2010.

Politics of Justin Bieber interview of Ira Kalb by Jack Hannah for CNN's Headline News • September 14, 2010 and aired on September 16, 2010.

Celebrities getting into trouble using Twitter interview of Ira Kalb by Matthew Carrey for CNN's Headline News • August 30, 2010 and aired on September 10, 2010. Here is the You Tube link.

Toyota Presses On, Reconnecting With Customers radio interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

Toyota Presses On, Reconnecting With Customers transcript of interview of Ira Kalb by Anthony Brooks for the Morning Edition Show of National Public Radio • August 20, 2010.

The Art of the Tweet by Ira Kalb for Politics & Society • August 20, 2010.

How crisis PR hasn't kept up with the turbulent times interview of Ira Kalb by Matthew Dabord for the Washington Post • July 25, 2010.

Crisis in crisis PR interview of Ira Kalb by Matthew Dabord for The Big Money•Slate July 20, 2010.

Spinmeisters sound off on Apple's communications breakdown interview of Ira Kalb by Erica Ogg for CNET News July 14, 2010.

When it comes to catching crooks, it's all in the name interview of Ira Kalb by Catherine E. Shoichet, for CNN.com July 15, 2010.

CBS interview of Ira Kalb by Rachel Kim on Nike Tiger Woods Ad for the Masters, April 8, 2010.

NBC interview of Ira Kalb for News story by Patrick Healy on LACI at USC, February 5, 2009.

“Tiger Woods and the Lesson of How Not to Manage an Image Crisis” by Ira Kalb for the Huffington Post March 18, 2010.

“Tiger Should Get Edgier With His Endorsements” by Ira Kalb for AOL News April 8, 2010.

“Shiny gadget, icky Name: iPad jokes fly on the Web” interview of Ira Kalb by Brooke Donald for ABC News January 28, 2010.

“Apple: le buzz et l'argent du buzz” interview of Ira Kalb by Laureen Ortiz for Libération, January 25, 2010.

“How to succeed at marketing the iPad” interview of Ira Kalb by Erica Ogg for CNET News February 8, 2010.

“Un petit iPad pour l'homme” interview of Ira Kalb by Laureen Ortiz for Libération, April 5, 2010.

Positioning in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, March 12, 2010.

MTV and TV Network Branding interview of Ira Kalb (see page 2) by Scott Collins for the LA Times February 9, 2010.

“The Oprah Effect” interview of Ira Kalb by Sue Doyle for Daily News September 18, 2009.

Market Segmentation in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 17, 2010.

Competitive Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of Musician's Handbook, February 26, 2010.

SWOT Analysis in the Music Business interview of Ira Kalb by Bobby Borg author of How to Market Your Music and Create a Buzz, February 26, 2010.

Real-World Project Leads to Career Opportunity for Second-year MBAs interview of Ira Kalb by Anne Bergman for Marshall School of Business USC Web site, March 5, 2010.

As times change, downtowns... wrestle with identity interview of Ira Kalb by Daniel Tedford for San Gabriel Valley News, December 20, 2009.

Covina becomes latest city to promote 'shop local' campaign interview of Ira Kalb by Amanda Baumfeld for San Gabriel Valley News, December 13, 2009.

Brand Lock and Key article written by Ira S. Kalb for Sales and Service Excellence Magazine, March, 2006.

IBM Fellow Donald Eigler working on the future by Ira Kalb for IBM Developer Works Web site, November, 2002.

Wireless Europe Part 1 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Wireless Europe Part 2 by Ira Kalb for IBM Developer Works Web site, May, 2001.

Goldman Sachs — the High Cost of Marketing Ignorance by Ira Kalb, April, 2010.

Color It Confusing by Ira S. Kalb for the Imaging Technology Section of Millimeter Magazine, August, 1987.

On the Road to Accurate Registration by Ira S. Kalb for Film & Video Magazine, April, 1986.

Achieving Greater Success in Marketing High Technology by Ira S. Kalb for Quisic.com, September, 2000.

IBM PC versus Rainbow by Ira S. Kalb for Hardcopy Magazine, November, 1983.

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