Welcome
to the K&A Press
Book Store
where
you can learn how to be more successful on your own or build on the
successes from our consulting,
training, courses, tools and templates
We
offer books to improve your bottom line. To order, select the Hardcover
and CD or e-Book
versions of the books you want or visit the Templates
& Tools department.
The e-Book versions are lower in price and save
you on shipping, off-shore customs, and out-of-state sales tax. Only
e-Book versions are sold outside the US. You can view our catalog of
books and CDs below.
K&A Press Book Catalog
Titles • ISBN
Numbers • Author • Price
Creating
Your Own Marketing Makes Good $ and Sense
ISBN: 0-924050-01-2 by Ira S. Kalb
Hardcover
or CD book
price: $49.95 •
e-Book
price: $29.95
Presents concepts and techniques for creating competent marketing collateral
materials that help to sell your products and your corporate image
E-Marketing:
What went wrong and how to do it right
ISBN:
0-924050-11-X by Ira S. Kalb
Hardcover
or CD book
price: $56.95
•
e-Book
price: $36.95
Provides
the fundamentals of marketing on the Internet and integrating the Internet
into your marketing programs
Fundamentals
of High-Technology Marketing: What Marketers Need to Know ISBN:
0-924050-08-X by Ira S. Kalb
Hardcover
or CD book price: $56.95 • e-Book price: $36.95
Explores the marketing
fundamentals high-tech marketers need to know for greater success
internally and in the marketplace
Marketing
Your Legal Services
ISBN:
0-924050-03-9 by Ira S. Kalb
Hardcover
or CD book price: $49.95 • e-Book price: $29.95
Provides the basics for marketing
legal, professional, and other services where marketing is often neglected
or discredited
Nuts & Bolts
Marketing
ISBN:
0-924050-06-3 by Ira S. Kalb
Hardcover
or CD book retail
price: $56.95 • e-Book price: $36.95
Introduces
a systematic approach for understanding the fundamentals of marketing
any product
Selling
High-Tech Products and Services
ISBN: 0-924050-04-7 by Ira S. Kalb
Hardcover
or CD
book
price: $49.95
•
e-Book
price: $29.95
Teaches
the basics of selling high-technology goods & services to internal
and external audiences
ISBN: 0-924050-02-0 by Ira S. Kalb
Hardcover or CD book price: $62.95 • e-Book price: $42.95
Provides the concepts, systems, and practical techniques for properly structuring and operating a successful business
A
Systematic Approach to Professional Selling
ISBN:
0-924050-09-8 by
Ira S. Kalb
CD book price: $49.95 • e-Book price: $29.95
Presents a proven, professional, systematic
method for successfully selling goods, services,
and ideas to internal and external prospects
Zero-Budget
Marketing
ISBN: 0-924050-05-5
by Ira S. Kalb
Hardcover
or CD
book
price:
$52.95 •
e-Book
price: $32.95
Presents
proven fundamental and practical techniques for doing the marketing you
need on little or no budget
Note: the following titles are not yet available, but you can order in CD or e-Book format.
Competing
with Free ISBN: 0-924050-12-8 by
Ira S. Kalb
Not yet available in any format, but you can join the waiting
list.
Connecting
Your Disconnected Business ISBN:
0-924050-10-1 by Ira S. Kalb
Not yet available in any format, but you can join the waiting
list.
The
Physics of Marketing ISBN: 0-924050-07-1 by Ira S. Kalb
Not yet available in any format, but you can join the waiting
list.
Please note that all books will be shipped book rate or UPS unless other shipping instructions are specified. A shipping/handling charge will be added to each hardcover or CD book order. Charges are subject to increase if other shipping instructions are requested or if postal and shipping rates increase. A 15% restocking charge will be applied to all pre-authorized returns.
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